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Material Type: Bài báo
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Second-by-second analysis of advertising exposure in TV pods: the dynamics of position, length, and timing.(television)(Report)
Swaminathan, Srinivasan ; Kent, Robert
Journal of Advertising Research, March, 2013, Vol.53(1), p.91(10)
[Tạp chí có phản biện]
Cengage Learning, Inc.
ISSN: 0021-8499
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Material Type: Bài báo
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Second-by-second analysis of advertising exposure in TV pods the dynamics of position, length, and timing
Swaminathan, Srinivasan; Kent, Robert
Journal of advertising research, 2013, Vol.53(1), pp. 91-100
[Tạp chí có phản biện]
Deutsche Zentralbibliothek für Wirtschaftswissenschaften
ISSN: 0021-8499
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3
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Material Type: Bài báo
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Second-by-Second Analysis of Advertising Exposure in TV Pods: The Dynamics of Position, Length, and Timing
Swaminathan, Srinivasan ; Kent, Robert
Journal of Advertising Research, 03/2013, Vol.53(1), pp.91-100
[Tạp chí có phản biện]
CrossRef
ISSN: 0021-8499 ; DOI: http://dx.doi.org/10.2501/JAR-53-1-091-100
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