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Apps4Africa: A new State Department public diplomacy initiative

Milam, Lacey ; Avery, Elizabeth Johnson

Public Relations Review, June 2012, Vol.38(2), pp.328-335 [Tạp chí có phản biện]

ISSN: 0363-8111 ; DOI: 10.1016/j.pubrev.2011.12.013

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  • Nhan đề:
    Apps4Africa: A new State Department public diplomacy initiative
  • Tác giả: Milam, Lacey ; Avery, Elizabeth Johnson
  • Chủ đề: Digital Diplomacy ; Public Diplomacy ; Africa ; Social Media ; International Public Relations
  • Là 1 phần của: Public Relations Review, June 2012, Vol.38(2), pp.328-335
  • Mô tả: Highlights► “Apps4Africa” is a strong model for international outreach using new media. ► Use partnerships and good strategic plan in international outreach. ► Shows potential for new media to promote public commerce in developing countries. In 2010 the U.S. State Department funded an “Apps4Africa” contest to encourage development of socially conscious mobile applications for Africa. The initiative marked a significant departure from traditional public diplomacy efforts to expand diplomatic outreach beyond traditional government-to-government relationships. This case study analyses Apps4Africa to reveal its appropriateness as a model for future efforts and concludes Apps4Africa succeeded primarily because it responded to the changing dynamics of the 21st Century.
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 0363-8111 ; DOI: 10.1016/j.pubrev.2011.12.013

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