skip to main content
Ngôn ngữ:
Giới hạn tìm kiếm: Giới hạn tìm kiếm: Dạng tài nguyên Hiển thị kết quả với: Hiển thị kết quả với: Chỉ mục

Value and risk in business-to-business e-banking

Faroughian, Frank ; Kalafatis, Stavros ; Ledden, Lesley ; Samouel, Phillip ; Tsogas, Markos

Industrial Marketing Management, Jan 2012, Vol.41(1), p.68 [Tạp chí có phản biện]

ISSN: 00198501 ; E-ISSN: 18732062

Toàn văn sẵn có

Trích dẫn Trích dẫn bởi
  • Nhan đề:
    Value and risk in business-to-business e-banking
  • Tác giả: Faroughian, Frank ; Kalafatis, Stavros ; Ledden, Lesley ; Samouel, Phillip ; Tsogas, Markos
  • Chủ đề: United Kingdom–UK ; Business to Business Commerce ; Electronic Banking ; Studies ; Risk Assessment ; Quality of Service ; Word of Mouth Advertising ; Western Europe ; Experiment/Theoretical Treatment ; Telecommunications Systems & Internet Communications ; Financial Services Industry ; Advertising ; Public Relations
  • Là 1 phần của: Industrial Marketing Management, Jan 2012, Vol.41(1), p.68
  • Mô tả: The purpose of this paper is to examine the role of risk in the formation of perceptions of value in the b2b domain, specifically within e-banking. The functional relationships between three types of risk (performance, financial and psychological) and the benefits and sacrifices components of value are tested within a broader nomological network that includes e-service quality (as an antecedent of value) and satisfaction, word-of-mouth and intention to switch (as outcomes of value). The hypothesised relationships are tested, using Partial Least Squares, on data collected through a postal survey from 167 UK-based SME organisations. The results confirm the significant but differential impact of the three types of risk on the two value components. Specifically performance risk and financial risk are found to be significant determinants of benefits, while psychological risk impacts on perceptions of sacrifices. We also provide evidence of the differential impact of the benefits and sacrifices components of value on satisfaction, and the existence of both direct and indirect (through satisfaction) impact of these components on word-of-mouth and intention to switch. This is the first documented empirical investigation of the impact of perceptions of risk in the study of perceptions of value within the domain of b2b marketing and consequently offers new insights into the subject matter. The theoretical and managerial implications of the findings are discussed and the manner in which the identified relationships can aid future research are explicated. [PUBLICATION ]
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 00198501 ; E-ISSN: 18732062

Đang tìm Cơ sở dữ liệu bên ngoài...