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Profit-Driven Corporate Social Responsibility as a Bayesian Real Option in Green Computing

Herath, Hemantha ; Herath, Tejaswini ; Dunn, Paul

Journal of Business Ethics, Aug 2019, Vol.158(2), pp.387-402 [Tạp chí có phản biện]

ISSN: 01674544 ; E-ISSN: 15730697 ; DOI: 10.1007/s10551-017-3705-1

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  • Nhan đề:
    Profit-Driven Corporate Social Responsibility as a Bayesian Real Option in Green Computing
  • Tác giả: Herath, Hemantha ; Herath, Tejaswini ; Dunn, Paul
  • Chủ đề: Interest Groups ; Investments ; Real Options Analysis ; Decision Making ; Information Technology ; Social Responsibility ; Decision Making ; Social Responsibility ; Business Ethics ; Corporate Social Responsibility ; Green Computing ; Investment Decisions ; Real Options, Bayesian Decision Framework
  • Là 1 phần của: Journal of Business Ethics, Aug 2019, Vol.158(2), pp.387-402
  • Mô tả: The idea that socially responsible investments can be viewed in terms of real options is relatively new. We expand on this notion by demonstrating how real option theory, within a Bayesian decision-making framework, can be used by managers to help when making green technology investment decisions. The Bayesian decision framework provides a more flexible approach to investment decision making because it adjusts for new information. Responding to a call for multidisciplinary and multifaceted research in environmental sustainability, this paper integrates ethics, finance, and information technology by viewing investments in environmentally friendly technology as a profit-driven CSR real option. Our model provides managers with the analytic tool needed to make the business case for CSR initiatives providing an opportunity for firms to create economic, social, and ecological solutions that benefit all stakeholders. The practical applicability of our model is demonstrated in an illustrative case scenario based on real data.
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 01674544 ; E-ISSN: 15730697 ; DOI: 10.1007/s10551-017-3705-1

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