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FIVE THINGS YOU NEED TO KNOW ABOUT THIS YEAR'S NEWFRONTS

Peterson, Tim

Advertising Age, May 11, 2015, Vol.86(10), p.26

ISSN: 00018899

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  • Nhan đề:
    FIVE THINGS YOU NEED TO KNOW ABOUT THIS YEAR'S NEWFRONTS
  • Tác giả: Peterson, Tim
  • Chủ đề: Conventions ; Online Advertising ; Digital Video ; United States ; Advertising ; Telecommunications Systems & Internet Communications
  • Là 1 phần của: Advertising Age, May 11, 2015, Vol.86(10), p.26
  • Mô tả: The NewFronts are finally a fixture. After two weeks of 33 media companies pitching marketers to spend more money on digital video, advertisers aren't walking away from this year's presentations wondering if they were worth the time, let alone the investment. When Digitas started the NewFronts in 2008, it was a little bit of a chance to get the industry to stop and pay attention. As publishers have invested in more TV-quality content and incorporated more data into their programming slates and ad packages, the NewFronts are no longer a secondary thing to the TV upfronts; they're becoming the main stage. Companies including Yahoo, AOL and Condé Nast Entertainment announced large programming slates that spanned TV-like long-form shows and shorter daily series. But advertisers appear to be more interested in content that publishers can create with a brand.
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 00018899

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