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Broadening the understanding of social presence: Implications and contributions to the mediated communication and online education

Kim, Jihyun ; Song, Hayeon ; Luo, Wen

Computers in Human Behavior, 2016, Vol.65, p.672(8) [Tạp chí có phản biện]

ISSN: 0747-5632 ; DOI: 10.1016/j.chb.2016.07.009

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  • Nhan đề:
    Broadening the understanding of social presence: Implications and contributions to the mediated communication and online education
  • Tác giả: Kim, Jihyun ; Song, Hayeon ; Luo, Wen
  • Chủ đề: Education – Social Aspects ; Business Schools – Social Aspects ; Online Education – Social Aspects
  • Là 1 phần của: Computers in Human Behavior, 2016, Vol.65, p.672(8)
  • Mô tả: To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.chb.2016.07.009 Byline: Jihyun Kim, Hayeon Song, Wen Luo Abstract: Social presence is a concept found to facilitate effective learning experiences in online education. However, there is limited understanding of the theoretical notion in the literature. In an attempt to broaden the understanding of social presence, the current investigation examined two issues: a) distinction between social presence and interactivity, and b) multidimensional nature of social presence and its predictive validity for online learning experiences. Data were collected from 210 undergraduate students using an online survey. Findings indicate that social presence and interactivity are related but distinct constructs. Both psychological involvement and co-presence appear to be under the concept of social presence. The data indicate strong predictive validity of social presence for online learning experiences when it is measured with both dimensions of psychological involvement and co-presence. Author Affiliation: (a) School of Communication Studies, Kent State University, Kent, OH 44242, USA (b) College of Business, Global Business Track, Gachon University, Seongnam-Si, Gyeonggi-Do, South Korea (c) Department of Educational Psychology at Texas A&M University, College Station, TX 77843, USA Article History: Received 15 March 2016; Revised 8 July 2016; Accepted 13 July 2016
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 0747-5632 ; DOI: 10.1016/j.chb.2016.07.009

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