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Sentence Completion for Understanding Users and Evaluating User Experience

Kujala, Sari ; Walsh, Tanja ; Nurkka, Piia ; Crisan, Marian

Interacting with Computers, 2014, Vol. 26(3), pp.238-255 [Tạp chí có phản biện]

ISSN: 0953-5438 ; E-ISSN: 1873-7951 ; DOI: 10.1093/iwc/iwt036

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  • Nhan đề:
    Sentence Completion for Understanding Users and Evaluating User Experience
  • Tác giả: Kujala, Sari ; Walsh, Tanja ; Nurkka, Piia ; Crisan, Marian
  • Chủ đề: Hci Design And Evaluation Methods ; User Studies ; Prof. Dag Svanæs
  • Là 1 phần của: Interacting with Computers, 2014, Vol. 26(3), pp.238-255
  • Mô tả: Projective techniques are used in psychology and consumer research to provide information about individualsʼ motivations, thoughts and feelings. This paper reviews the use of projective techniques in marketing research and user experience (UX) research and discusses their potential role in understanding users, their needs and values, and evaluating UX in practical product development contexts. A projective technique called sentence completion is evaluated through three case studies. Sentence completion produces qualitative data about usersʼ views in a structured form. The results are less time-consuming to analyze than interview results. Compared with quantitative methods such as AttrakDiff, the results are more time consuming to analyze, but more information is retrieved on negative feelings. The results show that sentence completion is useful in understanding usersʼ perceptions and that the technique can be used to complement other methods. Sentence completion can also be used online to reach wider user groups.
  • Số nhận dạng: ISSN: 0953-5438 ; E-ISSN: 1873-7951 ; DOI: 10.1093/iwc/iwt036

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