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Application of the Communicability Evaluation Method to evaluate the design of a user interface: A case study in an ATM system

Moquillaza, Arturo ; Paz, Freddy ; Falconi, Fiorella ; López, Raysa

Revista Colombiana de Computación, 2018, Vol.19(2), pp.46-58

ISSN: 2539-2115

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  • Nhan đề:
    Application of the Communicability Evaluation Method to evaluate the design of a user interface: A case study in an ATM system
  • Tác giả: Moquillaza, Arturo ; Paz, Freddy ; Falconi, Fiorella ; López, Raysa
  • Chủ đề: User-Centered Design (Ucd) ; Semiotic Engineering ; Communicability Evaluation Method (Cem) ; Human-Computer Interaction (Hci) ; Automatic Teller Machine (Atm)
  • Là 1 phần của: Revista Colombiana de Computación, 2018, Vol.19(2), pp.46-58
  • Mô tả: The Communicability Evaluation Method (CEM) is a technique proposed by Semiotic Engineering that measures the degree to which adequate communication is achieved between designers and users is achieved through the user interface. The case studies found in the literature focus on desktop applications or web applications. In this study, we present the results of a Communicability Evaluation on an ATM System in the Self-Service domain. The experimental case was executed by specialists in Human-Computer Interaction (HCI) at the request from BBVA Continental to define which of two user interface proposals would be better received by its customers, as well as being less intrusive to the current retirement experience. The operation was called "Retiro Seguro" and consisted in offering a micro-insurance during the navigation of a withdrawal. Current customers were asked to perform some tasks on both proposed interfaces in a realistic environment. We concluded that the second proposed interface was better at achieving design objectives and we proposed implementing an intermediate solution.
    El método de evaluación de comunicabilidad (CEM) es una técnica propuesta por la ingeniería semiótica que mide el grado de efectividad de la comunicación entre diseñadores y usuarios mediante la interfaz. El presente caso de estudio encontró que la literatura existente se enfoca en aplicaciones de escritorio o web. En este estudio presentamos los resultados de una evaluación de comunicabilidad en un Sistema de ATM. El caso se desarrolló con especialistas en HCI, quienes recibieron el requerimiento del BBVA Continental para definir cuál de dos propuestas sería mejor recibida por sus clientes, además de menos intrusiva para le experiencia actual de Retiro. La operación llamada “Retiro Seguro” consistía en ofrecer un micro seguro durante el flujo de Retiro. Se convocó a clientes reales y se les pidió que ejecuten tareas sobre ambas propuestas en un entorno realista. Concluimos que la segunda propuesta tuvo un mejor diseño, y propusimos una solución intermedia.
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 2539-2115

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