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Users' eye gaze pattern in organization-based recommender interfaces

Chen, Li ; Pu, Pearl

Proceedings of the 16th international conference on intelligent user interfaces, 13 February 2011, pp.311-314

ISBN: 9781450304191 ; ISBN: 1450304192 ; DOI: 10.1145/1943403.1943453

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  • Nhan đề:
    Users' eye gaze pattern in organization-based recommender interfaces
  • Tác giả: Chen, Li ; Pu, Pearl
  • Chủ đề: Eye-Tracking Study ; Layout Design ; Recommender Interfaces
  • Là 1 phần của: Proceedings of the 16th international conference on intelligent user interfaces, 13 February 2011, pp.311-314
  • Mô tả: In this paper, we report the hotspot and gaze path of users' eye-movements on three different layouts for recommender interfaces. One is the standard list layout, as appearing in most of current recommender systems. The other two are variations of organization interfaces where recommended items are organized into categories and each category is annotated by a title. Gaze plots infer that the organization interfaces, especially the quadrant layout, are likely to arouse users' attentions to more recommendations. In addition, more users chose products from the organization layouts. Combining the results with our prior works, we suggest a set of design guidelines and practical implications to our future work.
  • Ngôn ngữ: English
  • Số nhận dạng: ISBN: 9781450304191 ; ISBN: 1450304192 ; DOI: 10.1145/1943403.1943453

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