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Success of pay walls at smaller papers is good sign for print

Ives, Nat

Advertising Age, May 3, 2010, Vol.81(18), p.8,119

ISSN: 00018899 ; E-ISSN: 15577414

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  • Nhan đề:
    Success of pay walls at smaller papers is good sign for print
  • Tác giả: Ives, Nat
  • Chủ đề: United States–Us ; Newspaper Industry ; Electronic Publishing ; Size of Enterprise ; Fees & Charges ; Publishing Industry ; United States ; Telecommunications Systems & Internet Communications
  • Là 1 phần của: Advertising Age, May 3, 2010, Vol.81(18), p.8,119
  • Mô tả: The Wall Street Journal and The Financial Times have already proved that readers will pay for standout business news on the Web, but if pay walls around general-interest news work in London, New York and Lancaster, PA, maybe they'll work in many other places, too. But the big questions about bigger papers' future on the Web already have a proving ground of sorts at much smaller outlets that have already given paid content a go. However, the new round of newspaper-industry circulation reports last week suggest that pay walls at smaller papers, at least, often do help. They can help with print circulation, in particular, which is the venue for print ad revenue, still the most important revenue source for papers. The advertising equation is more difficult for bigger papers, which rely on more business from national marketers.
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 00018899 ; E-ISSN: 15577414

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