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Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons

Nysveen, Herbjørn ; Pedersen, Per ; Thorbjørnsen, Helge

Journal of the Academy of Marketing Science, Summer 2005, Vol.33(3), pp.330-346 [Tạp chí có phản biện]

ISSN: 00920703 ; E-ISSN: 15527824

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  • Nhan đề:
    Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons
  • Tác giả: Nysveen, Herbjørn ; Pedersen, Per ; Thorbjørnsen, Helge
  • Chủ đề: Studies ; Models ; Statistical Analysis ; Wireless Communications ; Consumer Behavior ; Experimental/Theoretical ; Telecommunications Systems & Internet Communications ; Market Research
  • Là 1 phần của: Journal of the Academy of Marketing Science, Summer 2005, Vol.33(3), pp.330-346
  • Mô tả: This article develops and tests a model to explain consumers’ intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research, the authors put forth an integrated model that explains intention to use mobile services. The model proposes four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. The authors study the type of interactivity and process characteristics associated with the service that moderate the effects on the relationship between the proposed antecedents and usage intention. The results from empirical studies of four mobile services show strong support for the effects of motivational influences, attitudinal influences, normative pressure, and perceived control on consumers’ intentions to use mobile services. Some of the effects are moderated by process characteristics...
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 00920703 ; E-ISSN: 15527824

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