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Web's big boost to magazines? Selling print subscriptions

Ives, Nat

Advertising Age, Mar 29, 2010, Vol.81(13), p.2,34

ISSN: 00018899 ; E-ISSN: 15577414

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  • Nhan đề:
    Web's big boost to magazines? Selling print subscriptions
  • Tác giả: Ives, Nat
  • Chủ đề: United States–Us ; Magazine Industry ; Electronic Publishing ; Subscriptions ; United States ; Short Article ; Publishing Industry ; Telecommunications Systems & Internet Communications
  • Là 1 phần của: Advertising Age, Mar 29, 2010, Vol.81(13), p.2,34
  • Mô tả: The magazine business is getting lots of attention for its push to build digital editions for the iPad and other shiny electronic devices. But magazines' biggest digital success right now may lie in a very different arena: selling print subscriptions through the Web. Selling print through the Web, after all, is usually cheaper than traditional tactics and can even help publishers sell ads, where the industry finds most of its profits. Despite the promise of digital editions, print subscriptions will remain the core of consumer magazines for some time.
  • Ngôn ngữ: English
  • Số nhận dạng: ISSN: 00018899 ; E-ISSN: 15577414

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